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WINK EYEWEAR
PROJECT
Modernize Logo
TYPE OF CLIENT
Retail
CATEGORY
Branding
BRIEF
A well-respected eyewear retailer in downtown Lawrence looks to update a well-known logo.
WHAT WE DID
Created a logo that utilized the most recognizable markers of the original logo while
RESULT
The updated Wink logo utilized the most recognizable markers of the original logo, such as the upside down "i" resembling an exclamation mark and the "bouncing" movement of the letter placement, while incorporating a modern font and a composition that allowed more flexibility. The new logo now better reflects the fashion-forward products for which Wink is so well-known.



START HERE.
Get in touch at hello@ashleymccaskillcreative.com
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