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WINK EYEWEAR

PROJECT

Modernize Logo

TYPE OF CLIENT

Retail

CATEGORY

Branding

BRIEF

A well-respected eyewear retailer in downtown Lawrence looks to update a well-known logo.

WHAT WE DID

Created a logo that utilized the most recognizable markers of the original logo while 

RESULT

The updated Wink logo utilized the most recognizable markers of the original logo, such as the upside down "i" resembling an exclamation mark and the "bouncing" movement of the letter placement, while incorporating a modern font and a composition that allowed more flexibility. The new logo now better reflects the fashion-forward products for which Wink is so well-known.

Wink-WindowMockup-2.png
Wink-BC-Stack1.jpg
glasses-case-cloth-mockup.jpg

START HERE.

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